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This web page had the following in the site, "IS A TASTY ALIMENT BASED ON GERMINATED WHOLE RICE." We viewed that the web page stated " MADE WITHOUT MILK AND LACTOSE." It also said " A LIGHT AND DIGESTIBLE ALTERNATIVE STRONGLY RECOMMENDED TO PEOPLE WITH LACTOSE OR GLUTEN INTOLERANCE. Agar-agar is a red alga harvested wild in the Mediterranean. It is a safe and natural product used by humans for many years always good for ice cream and jam. Rich in iodine, potassium, magnesium, phosphorus and calcium, it stimulates urine output and metabolism. This fiber comes from the spontaneous gathering of the caro." The header had vegan as the highest ranking search term. It is followed by gluten free, dairy free, and organic which isn't as ranked as highly as vegan. The next words they uses is .